Case Studies
See how we’ve helped brands scale their social presence and achieve measurable success.
Objective
Drive international student recruitment with real voices from students and teachers
Challenge
Polished brochures don’t cut through. Gen Z wants real voices—not rehearsed marketing
Solution
We conducted research into social search trends and developed a tailored guide to help students confidently film videos.
Collaborating with students, we created short-form, relatable content that humanised the program and featured Employee-Generated Content from teachers.
From showcasing Melbourne student life to the amazing campus and application tips for sign-up, we captured the full university experience.
Shared across TikTok, Instagram, and Facebook, each video was enhanced with our Oysterly Media’s signature magic touch, boosting engagement and offering an authentic glimpse into university life.
56.8k
Followers
Tremendous increase in followers in key markets, with a remarkable uplift of 175,117%
14m+
Views
We successfully raised significant awareness for the RMIT Training brand.
638%
Comment Uplift
an increase in comments and questions regarding the sign-up process at RMIT Training
1.9m
Views
Close to two million TikTok views in a short period of time, boosting brand awareness.
Challenge
Hotel social media often looks the same—polished, predictable, and lacking personality.
Objective
Position Hilton as a top choice for luxury experiences among younger travellers, with a fresh approach that stands out from competitors and stops the scroll!
Solution
We launched a strategic creator program that brought Hilton’s luxury offerings to life through aspirational yet authentic storytelling.
Tailored for Instagram and expanded onto YouTube and TikTok, each piece was designed for platform-native performance and real engagement.
The campaign successfully repositioned Hilton, not just as a legacy brand, but as a destination for elevated, memorable experiences among younger travellers.
A valuable travel metric is that people are saving for future trips and sharing recommendations with their network. This is a strong signal of engagement and perceived value.
2.1m
Video Views
showcased Hilton’s luxury experiences at scale
460+
Comments
Real conversations from travelers interested in Hilton’s offerings.
8,850
Saves and Shares
Saves and shares show the content is valuable, engaging, and influences future travel conversions.
Increased Brand Consideration
Hilton became a top-of-mind option for affluent, next-gen travelers.
Objective
Elevate brand relevance among SMB owners in Japan, Taiwan, Thailand, and Singapore
Challenge
UPS content was global and brand-led, lacking local relevance and human connection
Solution
We built a local short-form video strategy. We researched SMB behaviours and cultural nuances across each market, then collaborated with 60+ local content creators to design short-form videos in native languages and authentic styles.
Each video focused on real stories of entrepreneurship, logistics tips, and relatable day-to-day challenges—making UPS feel like a partner, not just a service. By prioritising human-led storytelling over brand-led assets, UPS built genuine trust and relatability with SMBs.
97
Short form videos
We delivered 97 localized short-form videos to reach and resonate with SMB audiences across 4 countries.
+60
Content creators
We collaborated with over 60 creators from Asia to ensure cultural relevance and credibility.
2.7x
Higher engagement
Localized videos achieved 2.7x higher engagement than UPS's global brand assets.
+36.4%
Increase
We drove a 36.4% increase in brand recall among SMBs, showing stronger top-of-mind awareness.
Challenge
In this category, products are often shown in purely functional ways that lack creativity or lifestyle relevance to excite consumers.
Objective
Position Command as the ultimate solution for damage-free hanging and organisation, with edutainment-style videos that are fun and educational like watching a friend not a brand’s video
Solution & Impact
We launched a creator-led campaign featuring real people showcasing practical, everyday uses for 3M Command products. From organising kitchens and offices to decorating without damage, each video highlighted the product’s convenience and versatility. Tailored for TikTok and Instagram, the content drove real engagement, with viewers saving and sharing ideas—a clear signal that the content was valuable, relatable, and inspiring future action. The campaign successfully repositioned 3M Command as a must-have for hassle-free home organisation.
29
Short videos
Content that turned simple sticky notes into smart problem-solving tools.
43%
Boost in views
Audiences paid attention — with a nearly 50% increase in total views.
Stronger Brand Connection
Users connected with the content and began seeing Post-it as a go-to tool again.
3.73%
Engagement
On Facebook and Instagram, proving that real beats rehearsed.