Oysterly Media is a social video agency that turns grit into pearls for brands.
Founded by Melissa Laurie, Oysterly Media helps brands grow through standout social videos, sharp strategy, and trend-driven storytelling.
We partner with forward thinking brands turn attention into influence.
Founder’s Story: Melissa Laurie’s Journey
Melissa Laurie is a seasoned marketing professional with over a decade of experience in social media and content strategy. She built her career at major media and tech companies, including roles at TripAdvisor, Fairfax Media, and Bauer Media, honing skills in video marketing and community building.
In 2022, Melissa took the bold step of leaving her 12-year corporate career to launch Oysterly Media in Singapore. This leap was fueled by an epiphany during the pandemic: she noticed short-form videos on platforms like TikTok and Reels exploding in popularity, yet many brands were struggling to keep up.
“I built Oysterly on a simple belief: that authentic, data-driven content can turn a tiny grain of an idea into a pearl of marketing wisdom. When you trust real voices and real insights, every campaign can become a pearl that shines.”
Sensing an untapped opportunity, Melissa set out to turn that grit into pearls by helping brands harness authentic video content when traditional marketing faltered. Her expertise in short-form video and UGC quickly became Oysterly Media’s backbone, as she cultivated a network of creators and perfected strategies for viral storytelling.
Industry Recognition & Thought Leadership
Industry Recognition & Thought Leadership
Campaign Asia’s Women to Watch Asia Pacific
Social Media Marketing World, San Diego, USA 2024, 2025
One Billion Followers Summit, Dubai, 2025
DigiMarCon, Singapore 2024
Creator Week, Singapore, 2024
TravMedia Conferences, Singapore, 2024
Let’s work together.
Want to contact us about a project, join the team, or have any questions?
Email: mlaurie@oysterlymedia.com
Office Address: 1 Kallang Jct, Level 6 Vanguard Campus, Singapore 339263